Video Advertising Types
Pre-Roll / Mid-Roll / Post-Roll
Video ads that play before, during, or after video content on websites and apps.
Connected TV (CTV)
Video ads delivered through streaming services on smart TVs, gaming consoles, and streaming devices.
OTT (Over-the-Top)
Streaming content delivered over the internet, bypassing traditional cable or broadcast.
Format Specifications
Standard lengths: 15 seconds, 30 seconds
Skippable vs. non-skippable
Interactive overlays and end cards
Where Ads Appear
Streaming services (Hulu, Peacock, Tubi, Pluto), video content on websites (news, sports, entertainment), mobile video apps, and YouTube.
How Buying Works
Purchased on CPM or CPCV (cost per completed view) basis. CTV inventory is typically bought through private marketplace deals or programmatic guaranteed due to premium nature.
Common Metrics
Video Completion Rate (VCR)
CPM
CPCV
Reach
Frequency
Viewability