Audio Advertising Types
Streaming Audio
Ads between songs on services like Spotify, Pandora, and iHeartRadio.
Podcast Advertising
Pre-roll, mid-roll, and post-roll ads within podcast content.
Digital Radio
Ads on internet radio stations and simulcast streams.
Creative Formats
:15 and :30 audio spots
Companion display banners
Host-read podcast ads
Dynamically inserted ads
Where Ads Appear
Music streaming platforms (Spotify, Pandora, Amazon Music), podcast networks, and digital radio services. Reaches users during commutes, workouts, and screen-free moments.
How Buying Works
Purchased on CPM basis. Podcast ads may be bought on a CPM or flat-rate basis depending on show and insertion type. Most buying is through programmatic audio exchanges.
Common Metrics
Listen-Through Rate (LTR)
CPM
Reach
Audio Completion Rate