Overview
Display advertising encompasses visual ad formats—banners, images, and rich media—placed across the web and within mobile apps. It's the foundation of programmatic advertising and offers massive scale for awareness and consideration campaigns.
Format Types
Standard Banners: 300x250, 728x90, 160x600
Rich Media: Interactive, expandable, or animated units
Native Display: Ads that match the look of surrounding content
High-Impact: Takeovers, interstitials, skins
Where Ads Appear
Websites, mobile apps, and mobile web across premium publishers and long-tail inventory. Includes news sites, entertainment, lifestyle, sports, and vertical-specific publishers.
How Buying Works
Purchased on a CPM (cost per thousand impressions) basis through real-time bidding. Advertisers set targeting criteria and bid amounts; the DSP automatically purchases impressions that match.
Common Metrics
Impressions
CPM
CTR
Viewability
Reach
Frequency