What Makes Native Different
Native ads are designed to blend with surrounding content rather than stand out as traditional advertising. This creates a less disruptive user experience and often drives higher engagement.
Native Format Types
In-Feed
Ads that appear within content feeds, matching editorial style.
Content Recommendation
"You might also like" widgets at the end of articles.
Branded Content
Sponsored articles or videos created in partnership with publishers.
In-App Native
Ads that match the design of mobile app interfaces.
Where Ads Appear
News and content sites (in-feed and recommendation widgets), social platforms, and mobile apps. Major native networks include Taboola, Outbrain, and publisher direct.
How Buying Works
Typically purchased on CPC (cost per click) or CPM basis. Content recommendation platforms often use performance-based pricing with minimum bid floors.
Common Metrics
CTR
CPC
Engagement Rate
Time on Content
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