Programmatic Fundamentals
Overview of Programmatic Advertising
4 articles
What is Programmatic AdvertisingProgrammatic advertising is the automated buying and selling of digital ad inventory using technology platforms and data.
DSPs & SSPsUnderstanding the technology platforms that power programmatic advertising: Demand-Side Platforms and Supply-Side Platforms.
Targeting MethodsAn overview of the various ways programmatic advertising can reach specific audiences.
Measurement & AttributionHow programmatic advertising performance is tracked, measured, and attributed to business outcomes.