Audience Targeting
Demographic: Age, gender, income, education
Behavioral: Based on online activity and interests
Intent: Users showing purchase intent signals
Lookalike: Similar to existing customers
Contextual Targeting
Placing ads alongside relevant content based on page content, keywords, or categories.
Geographic Targeting
Country, state, city, zip code
DMA (Designated Market Area)
Radius around a location
Device & Platform
Device type (desktop, mobile, tablet, CTV)
Operating system
Browser
Retargeting
Reaching users who have previously engaged with your website or ads.
Key Terminology
First-Party Data
Data collected directly from your own audience or customers.
Third-Party Data
Data purchased from external providers who aggregate information across sources.
DMP
Data Management Platform. Technology for collecting, organizing, and activating audience data.