The DSP aggregates ad inventory from thousands of publishers across CTV, audio, display, and native channels into one unified platform. Partners access all inventory types through a single interface—eliminating publisher negotiations, multiple platform logins, and fragmented campaign management.

Partners build campaigns using 1st-party customer data (your client lists, website visitors, CRM data) combined with premium 3rd-party audience segments (demographic, behavioral, intent-based). The DSP provides enterprise-level targeting including contextual analysis, geographic precision, device optimization, daypart scheduling, and frequency management.

When users visit publisher websites or apps, the DSP evaluates each impression against your targeting criteria and serves ads to matched audiences. This happens simultaneously across thousands of publishers and millions of impressions—all managed through the consolidated platform infrastructure.

The DSP tracks campaign performance across all publishers and channels in real-time. Partners optimize budgets, adjust targeting parameters, refine creative strategies, and manage pacing—all from the centralized control interface with full execution authority.

Single dashboard consolidates performance data, optimization recommendations, and actionable insights from all publishers and channels. Partners gain complete visibility into campaign effectiveness across the entire digital ecosystem with transparent reporting.

"The demand-side platform (DSP) we use consolidates advertising inventory from thousands of publishers into one system. This allows us to serve your ads across many different websites, apps, and streaming services while using sophisticated targeting to reach your ideal customers—all managed through a single platform instead of dozens of separate relationships."

Use this explanation when speaking directly with clients.