vs. DIY Platform Access
Some clients may consider self-serve platforms. Position against:
"Self-serve requires dedicated expertise and time investment"
"Managed service includes optimization that drives better results"
"Access to premium inventory and data not available in self-serve"
vs. Large Holding Company Agencies
Against big agency competitors:
"Same technology, more attention to your account"
"No minimum spend requirements that price out growing businesses"
"Direct access to the team managing your campaigns"
vs. Point Solution Vendors
Against single-channel specialists:
"Unified strategy across all digital channels"
"Cross-channel optimization and frequency management"
"Single reporting dashboard for all activity"
Common Questions & Suggested Responses
Can't I just use Google Ads or Facebook directly?
Those platforms are important, but they only reach users within their own ecosystems. Programmatic reaches your audience across thousands of other websites, apps, and streaming services—often at more efficient rates and with better targeting options.
Why pay for managed service when I could hire someone in-house?
A dedicated programmatic specialist costs $80-150K+ in salary alone, plus benefits, training, and platform costs. Managed service gives you a whole team of specialists for a fraction of that investment, with no learning curve or ramp-up time.