"Programmatic seems complicated"
Response: "That's exactly why we work with DSP Connect—they handle all the complexity so you don't have to. You tell us your goals, we translate that into campaigns, and you get clear reporting on results."
"I've heard about ad fraud and brand safety issues"
Response: "Valid concerns that we take seriously. DSP Connect uses industry-leading fraud detection and brand safety tools. We can show you exactly where your ads run and block any categories or sites you're not comfortable with."
"We tried digital before and it didn't work"
Response: "I'd love to understand what you tried. Often past challenges came from poor targeting, wrong channels, or lack of optimization. Let's look at what happened and discuss how this approach would be different."
"We don't have budget for this"
Response: "What's the cost of not reaching your ideal customers? Let's start with a test budget to prove the value before committing to larger investment."
Common Questions & Suggested Responses
How do I know my ads are actually being seen by real people?
We use verification technology from companies like DoubleVerify and IAS that confirm ads are viewable, appear in brand-safe environments, and are seen by humans rather than bots. These metrics are included in your reporting.
What happens to my data?
Your customer data stays yours. We use it only for targeting and optimization of your campaigns. DSP Connect follows strict data privacy practices and complies with all relevant regulations including GDPR and CCPA.