Key Statistics
Programmatic share of digital display: ~90% of all digital display is now bought programmatically
CTV growth: Connected TV advertising is growing 20%+ annually
Average viewability: Industry benchmark is 70%+ viewability rate
Minimum Campaign Recommendations
Test campaigns: $5,000-10,000 minimum
Sustained campaigns: $15,000+/month recommended
Flight length: 4+ weeks for optimization
Channel Quick Facts
Channel | Best For | Typical CPM Range |
Display | Awareness, Reach | $2-10 |
Video | Engagement, Storytelling | $15-35 |
CTV | Premium Reach, Cord-Cutters | $25-50 |
Audio | Screen-Free Reach | $8-20 |
Native | Content Engagement | $5-15 |
DOOH | Local, High-Impact | $10-25 |
Client-Facing Explanation
"These are general guidelines to help set expectations. Actual performance and pricing vary based on targeting, seasonality, and campaign objectives."