At this point, you’ve:
Run a structured audience sprint.
Found a winning segment.
Confirmed that it performs consistently.
Now you need to turn that learning into something bigger: a full campaign you can scale and a programmatic offer you can sell again and again.
Package your learning into a clear offer
Start by naming what you’ve built.
Instead of “some programmatic ads,” describe it like:
“[Audience X] Growth Program — [Client/Vertical].”
“Lead Acceleration for [Audience X] Using Enterprise DSP.”
“Awareness and Demand for [Audience X] Across Premium Inventory.”
Your internal ingredients:
Validated audience: who you’re targeting and why.
Proven creative baseline: the message that works as a starting point.
Channels: where you’re going to run (display, native, CTV, etc.).
Metrics: CTR/CPA/lead benchmarks from your sprint.
This becomes repeatable IP.
You can sell it to similar clients, not just the one you tested with.
Build the “real” campaign structure in DSP Connect
Now you’re moving from sprint to operational campaign.
Create a new campaign:
Name: “Client – [Audience X] Scale – [Quarter/Year].”
Inside that campaign, start with at least two line items:
Prospecting line item
Target: your validated audience definition.
Channels: start with display + native; add video/CTV as budget allows or when branding objectives are strong.
Goal: reach net new members of that audience at scale and drive quality traffic.
Retargeting line item
Target: users who visited the client’s site from your initial sprints + this new campaign.
Goal: bring high‑intent visitors back with stronger CTAs (book, demo, buy).
You can add more sophistication later (e.g., segment by creative theme, frequency caps, viewability goals), but those two pieces give you a basic full‑funnel motion.
Scale budgets intelligently (not all at once)
Because you’ve tested, you can scale with more confidence.
But you still want to do it in steps.
A simple approach:
Start with a monthly budget 3–5× your total sprint spend.
If you tested $500, start with $1.5k–$2.5k/month.
Watch performance for 2–3 weeks.
If it holds (CTR, engagement, and CPA/lead look healthy), increase budgets in 20–30% increments—not 5× overnight.
Your job is to find the point where performance starts to soften, then hold or tweak targeting and creative rather than just pushing spend.
Establish a weekly optimization rhythm
You don’t need to sit in the platform all day.
You need a consistent process.
Once a week:
Review performance by line item, placement, and creative.
Pause obvious under‑performers (sites, exchanges, formats that are burning spend with weak engagement or high CPA).
Launch 1–2 new creative variants within the validated audience (new headline, new visual, adjusted CTA) to push performance up.
Use DSP Connect’s execution‑aware guidance to answer specific questions like:
“Why is this line item under‑spending?”
“Why did CPMs jump this week?”
“Which exchanges are actually driving performance here?”
This is how you move from “we ran a test” to “we run a system.”
Position this as your agency’s edge
Most agencies never get past guesswork and scattered channels.
You now have:
Enterprise‑grade DSP infrastructure (80+ SSPs, premium inventory, RTB) without platform contracts or minimums.
A documented sprint → confirm → scale process you can run for any client.
A way to talk about programmatic in outcomes and audiences, not tech and acronyms.
That combination is your edge.
For your clients, it sounds like:
“We don’t guess your targeting; we test it.”
“We don’t scale on hunches; we confirm winners twice.”
“We don’t spray budget across random channels; we use a unified DSP to focus on what works.”
For your internal team, it’s a repeatable playbook.