How does pricing work? What are the fees?
All pricing is based on CPM (cost per thousand impressions). DSP Connect uses dynamic CPM optimization to continuously secure the best available inventory for your campaign objectives—real-time bid adjustments, RTB-driven inventory selection, and prioritization of high-propensity users. The platform retains a portion of overall media spend as margin (undisclosed) that funds 3rd-party audience targeting, creative infrastructure, performance analytics, ad serving, viewability, brand safety tools, and operational intelligence. There are no setup fees, no line-item charges, and no long-term contracts.
What does my campaign budget pay for?
Your campaign budget covers: media placements (actual impressions served on publisher sites), access to cross-exchange inventory (Google + 80+ SSPs), audience targeting and optimization, creative delivery, analytics, reporting, and attribution, plus platform intelligence and automation. DSP Connect does not charge separate line-item fees for services or technology.
Can I set my own pricing and margins for clients?
Yes. Agencies fully control their own fees, pricing, and margins to clients. DSP Connect does not participate in or dictate agency service margins. You own the client relationship end-to-end. We don't compete for your clients.
Why doesn't DSP Connect disclose its margin?
As a performance platform, DSP Connect does not disclose its margin. The business model invests in tools and software that improve ROAS and conversion performance—without setup fees or long-term contracts. If DSP Connect helps agencies hit their performance goals, they will choose to stay. This is a performance-first model, not a fee-based service.