Can I upload and use 1st-party customer data?
Yes. DSP Connect supports upload and activation of your clients' 1st-party customer data for custom audience targeting. You can also access premium 3rd-party audience segments for demographic, behavioral, contextual, and intent-based targeting across all inventory sources.
What targeting capabilities are available?
DSP Connect provides 1st-party data upload and activation, premium 3rd-party audience segments (demographic, behavioral, contextual, intent-based), cross-device targeting and attribution, contextual and keyword targeting, geo-targeting down to postal code level, and private marketplace (PMP) access with premium publishers.
How does dynamic CPM optimization work?
Dynamic CPM optimization continuously secures the best available inventory for your campaign objectives without overpaying. This includes real-time bid adjustments as ad prices fluctuate, RTB-driven inventory selection based on performance signals, and prioritization of high-propensity users—those most likely to visit, engage, or convert.
What reporting and analytics are included?
DSP Connect provides unified reporting across all channels and exchanges, cross-device attribution and conversion tracking, performance analytics with ROAS and CPA visibility, delivery and pacing metrics in real-time, and account-specific insights on demand—pulled directly from account-level RTB data, not estimates or delayed BI exports.
Does DSP Connect support multiple languages?
Yes. DSP Connect supports multilingual communication as agencies scale globally, including Spanish, Portuguese, and 45+ additional languages over time.