You’ve picked a client, defined a clear outcome, chosen 3–5 distinct audiences, and agreed a test budget.
Now you need to turn that plan into a live campaign inside DSP Connect.
Use one simple campaign to contain the sprint
Start with a single campaign that holds the entire test:
Name: “Client – Audience Sprint – [Month/Year]” (e.g., “Alpha Fitness – Audience Sprint – April 2026”).
Inside that campaign, you’ll create 3–5 line items—one for each audience you defined in your plan.
This keeps reporting clean: one campaign per sprint, easy to review and compare.
Create line items for each audience (with agency‑friendly naming)
For each audience:
Create a new line item.
Use a naming convention that makes sense in your world, such as:
“MVS – [Audience Label] – [Client Name]”
Examples:
“MVS – Gym Owners – Alpha Fitness”
“MVS – Healthcare Owners – Alpha Fitness”
“MVS – Professional Services Owners – Alpha Fitness”
Then, configure the basics:
Geo: the client’s target region (city, metro, region, or country).
Audience/Targeting:
Use the platform’s targeting options to match the audience definition (business owners in fitness, marketing directors in SaaS, etc.).
Channel selection:
For your first sprint, start with display + native inventory. This gives you reach and manageable CPMs while you learn.
Budget:
Set the line item budget to the agreed amount ($100–$150 or up to $200 in more expensive markets).
Add a daily cap so the budget doesn’t burn in a single day.
Repeat this for each audience line item until all 3–5 are set up.
Use the same creative across every audience
Now you’ll attach creatives.
For this first sprint, you want to keep it simple:
Create 1–2 display ad creatives (standard sizes) and, optionally, a native version.
Use the same headline, body copy, and visual for every line item.
For instance:
Headline: “Fill Your Pipeline With Premium Ad Inventory, Not Just Social Clicks.”
Body: “We run your campaigns through an enterprise DSP with access to premium publishers. Start with a low‑risk test and scale the winners.”
Attach this creative to each audience line item.
The reason is straightforward: you’re measuring who responds, not which creative works best.
Creative testing is the next phase, after you know your winning audience.
Set a realistic flight and launch
You’re ready to launch when:
Every line item has its audience targeting set.
Each has its own budget and daily cap.
The same creative is attached to all.
Set your campaign flight:
Duration: 7–14 days. This gives each audience time to spend and gather enough impressions and clicks to compare.
Start the campaign.
In the first 48–72 hours, your job is not to optimize aggressively. You just want to confirm:
Each line item is serving impressions.
Spend is distributed roughly as expected (given your daily caps and budgets).
If a line item is not spending at all, you can loosen its targeting slightly (e.g., widen the geo or broaden the audience definition) so it has enough reach.
Don’t change everything—just remove obvious constraints that block delivery.
What comes next
Once your sprint has been running for a few days and each audience has spent a good portion of its test budget, it’s time to answer the question you designed this for:
“Which audience is clearly more responsive than the others?”
From there, you’ll validate that winner with a second sprint and then scale it into a full client campaign.