New to Programmatic / How to Test Your First Campaign
A series for those new to programmatic marketing
6 articles
New to Programmatic? What You Actually Need to Know (Agency Edition)This article strips programmatic down to what matters for you as an agency using DSP Connect: what it is, what a DSP actually does, and why this is different from…
How to Design Your First $500 Programmatic Sprint (For Agencies Using DSP Connect)This article walks you through designing a marketing sprint—before you ever touch DSP Connect.
Step‑by‑Step: Launch Your First Audience Sprint in DSP ConnectThis article walks you through the mechanics: campaign structure, line items, budgets, and launch of your first sprint.
How to Know Which Audience Won (Without Being a Data Scientist)How you can determine which audience won your sprint
Don’t Get Catfished by Your Data: Confirm Your Audience Before You ScaleThis article shows you how to run a data confirmation sprint inside DSP Connect
Turn Your Winning Audience into a Scalable Programmatic OfferHow to create a repeatable, scalable IP for your agency