A creative is the actual advertisement shown to users — the banner image, video, native ad, or audio clip. You must have an approved creative attached to a campaign before it can serve impressions.
Important: Creatives can only be added after a campaign has been created.
Moderation time: 30 minutes to 10 hours. Your DSP Connect account manager reviews and approves all creatives.
Supported Creative Formats
Format | Sub-types |
Banner | Static, HTML5, MRAID, Rich Media, Playable Ads |
Video | Standard Video, Rewarded Video |
Native | Image, Video |
Audio | MP3 |
How to Add a Creative
From the Campaigns list, find your campaign and click + New Creative.
Basic Settings
Creative Name — A unique name to identify this creative internally.
Creative Type — Banner, Video, Audio, or Native.
Traffic Type — Select all that apply:
Desktop Web
Application (In-App)
Mobile Web
Device Type — Select all that apply:
Smartphone
Tablet
PC
CTV (Connected TV)
Bid Price — The CPM price you'll pay per 1,000 impressions for this creative.
Dynamic Price — When enabled, the platform automatically finds the lowest bid needed to win each auction. If your bid is $1 but you can win at $0.75, the system bids $0.75 — saving budget while maintaining win rate.
Video: Rewarded Video Option
Option | Description |
All | Includes both rewarded and standard video inventory |
Rewarded Video | Non-skippable; user receives a reward for watching (mobile apps and games) |
Standard Video | Regular video — in-stream, out-stream, interstitial, or CTV |
Banner: Interactive Formats
Format | Requirements |
HTML5 | Upload as ZIP (max 30 MB); must contain |
MRAID | For in-app only; use |
Playable Ads | Interactive HTML5/MRAID; must include CTA and close button; recommended ≤10 MB, max 30 MB |
Media — Upload Your Ad
Library — Select a file already uploaded to your Creatives Library.
Custom Tag — Paste a JS tag or VAST tag.
File Upload Limits
Type | Format | Max Size |
Images | PNG, JPEG, GIF | 5 MB |
Video | MP4 | 30 MB |
Audio | MP3 | 5 MB |
HTML5 / MRAID / Playable | ZIP | 30 MB |
Up to 10 files can be uploaded at a time.
End Cards (Video Only)
An optional screen shown after the main video ad.
Supported sizes:
1:1 — 300×250
9:16 — 1080×1920, 720×1280, 320×480
16:9 — 1920×1080, 1280×720, 480×320
Additional Settings
Click URL — Where users land after clicking the ad. Include the {clickid} macro if using S2S postback tracking.
Pixel URL — Third-party impression tracking pixel for external analytics.
Advertiser Domain — Can be entered manually or auto-extracted from the Click URL. Used for brand safety and reporting.
Inventory with IFA Only — Limits delivery to users with a device advertising ID (IDFA on iOS, GAID on Android).
PMP (Private Marketplace) — For direct publisher deals. Enter your Deal ID and select the relevant SSP. One deal per creative placement.
Click Optimizer — Prioritizes traffic sources with higher click rates based on the past 3 days of data. Enable at least 12 hours after campaign launch.
Event Tracking — Set up conversion tracking:
Method | Best For |
S2S Postback | Apps and web; sends click IDs via postback URL |
Cookie Pixel | Web only; tracks page-level events in the browser |
To set up S2S tracking:
Add
{clickid}to your Click URLGo to Creative → Additional Settings → Event Tracking
Select S2S — a postback URL is generated automatically
Copy the URL into your tracker using the GET method
Enable Multiple to track more than just conversions — registrations, purchases, and custom events separately.
Available Macros
Macro | Value Passed |
| Unique click ID — required for S2S tracking |
| Mobile advertising ID (IDFA/GAID) |
| User's country |
| Device IP address |
| Operating system |
| Device type |
| App name where ad is placed |
| Site name where ad is placed |
| Publisher ID |
| Campaign ID |
| Creative ID |
| Winning bid price |
| User's city |
| User's region |
| Mobile carrier |
| Random value for cache busting |
| Timestamp of click |
Full macro list also available in-platform at: Campaigns → Creative → Update Creative → Media Settings → Macro List
Creative Policy
What's Allowed
Creatives that clearly represent the advertised product or service
Content that matches the landing page
Standard ad formats following IAB guidelines
What's Not Allowed
Auto-redirects, auto-downloads, or forced installs
Malware, spyware, or phishing content
Creatives mimicking system notifications or device UI
Auto-play audio or disruptive animations
Adult content, illegal products, drugs, weapons, gambling where prohibited, hate speech
Violations may result in creative rejection, campaign suspension, or account restrictions.