Campaigns are the foundation of your advertising on DSP Connect. Each campaign contains your targeting settings, budget, and one or more creatives (ads).
Before you start: Make sure your account has a funded balance. Minimum campaign budget is $25.
Step 1 — Basic Settings
Navigate to Campaigns → New Campaign.
You'll be prompted to choose a traffic type:
General Inventory — broad access to available ad supply across In-App, Web, Mobile Web, and CTV
Huawei Premium Inventory — premium In-App traffic targeting Android and Harmony OS devices; no web traffic; no JS creatives; strict content policy applies
Start with General Inventory unless you specifically need Huawei traffic.
On the Basic page:
Enter a Campaign Name
Set a Start Date and End Date
Click Next
Step 2 — Budget
Setting | Details |
Total Budget | Minimum $25 |
Daily Cap | Minimum $25 — limits how much is spent per day |
Max Impressions | Optional cap on total impressions |
Daily Impressions | Optional cap on impressions per day |
Budget Pacing
ASAP — Spends the daily budget as fast as possible. Good for time-sensitive campaigns or when reach speed matters more than consistency.
Evenly — Spreads spend uniformly throughout the day. Better for sustained visibility and more stable delivery.
Click Next when done.
Step 3 — Targeting
All targeting options can be set to Include or Exclude.
Geographic Targeting
Option | Description |
Country | Target specific countries |
Regions | Target specific states or provinces |
Cities | Target specific cities |
GPS Map | Draw geofence radii around specific coordinates |
GPS Map: Upload a .csv file with columns: Latitude, Longitude, Radius (km, max 100). Max 1,500 rows. Example: 54.49496885,-89.07263733,10
Device & Technical Targeting
Option | Description |
OS | iOS, Android, etc. |
Browser | Chrome, Safari, etc. |
Device Language | Language detected from browser or OS settings |
Carrier | Mobile operator (e.g., AT&T, Verizon) |
Connection Type | Wi-Fi, Cellular, or both |
Content Targeting
Option | Description |
Categories | IAB content categories |
Age | Age range — use cautiously, significantly limits traffic |
Gender | Men, Women, or both — use cautiously, significantly limits traffic |
Time Targeting
Set specific hours and days of the week when ads are shown.
Click a day to select or deselect all hours for that day
Click an hour to select or deselect that hour across all days
Choose your preferred time zone
Click Apply to save
Advanced Options
Frequency Capping — Limit how often the same user sees your ad. Choose whether capping applies per User or per IP.
Max CPM — The maximum you're willing to pay per 1,000 impressions. Acts as a ceiling on your bids.
Bid Price Multipliers — Increase your bid for specific bundles or domains without raising your global CPM. Example: a multiplier of 1.2 bids 20% higher on that specific source.
Traffic Sources — Include or exclude specific supply sources. Useful for isolating preferred inventory or blocking underperforming sources.
Click Next when done.
Step 4 — Audiences
Optionally attach 1st-party audience segments to refine who sees your ads.
Included Audiences — only show ads to users in these segments
Excluded Audiences — suppress ads for users in these segments
You can skip this step if you don't have audience segments built yet.
Click Next when done.
Step 5 — Filters
Apply Filter Lists to control your inventory:
List Type | Effect |
White List | Ads only appear on inventory in this list |
Black List | Ads are blocked from inventory in this list |
Available filter types: Domains, Publisher IDs, Bundles, Site/App IDs, App Names, ZIP Codes.
Filter lists must be created in advance under the Filters section.
Click Submit to create your campaign.
Managing Existing Campaigns
From the Campaigns list, each campaign has the following actions:
Action | Description |
Edit | Modify campaign settings |
Duplicate | Create a copy with a new name |
Archive | Hide the campaign (restorable or permanently deletable from the Archived tab) |
Inventory | Assign specific traffic sources to this campaign |
+ New Creative | Add an ad creative to this campaign |