Use this page to prep your assets before we approve your campaign. Once your setup is configured, you’ll upload creatives directly inside your DSP Connect dashboard.
Nothing here is locked forever — these are the baseline specs that will clear moderation and deliver across most inventory.
Connected TV (CTV)
Primary use case: Big‑screen video ads on streaming TV environments.
File formats
Video file: MP4 or MOV (H.264 codec)
Or third‑party VAST 2.0/3.0 tag
Resolution & aspect ratio
Recommended: 1920×1080 (16:9)
Minimum accepted: 1280×720 (16:9)
Duration
Recommended: 15 or 30 seconds
We suggest providing both lengths where possible for scale.
File size & quality
Max file size: 250 MB recommended (keep files efficient for streaming)
Progressive scan (non‑interlaced), consistent frame rate (23.98 / 24 / 25 / 29.97 / 30 fps)
Clear audio mix with no sudden spikes in volume.
Best practices
Avoid tiny on‑screen text — assume viewers are 8–10 feet from the screen.
Show branding in the first 3 seconds and final 2 seconds.
Use clear voiceover or super‑simple on‑screen messaging.
Online Video (Non‑CTV)
Primary use case: In‑stream or in‑article video across desktop and mobile.
File formats
MP4 (H.264) or VAST tag
16:9 aspect ratio
Recommended specs
Resolution: 1920×1080 or 1280×720
Duration: 6, 15, or 30 seconds (15s is the workhorse)
Max file size: 250 MB recommended
Best practices
Design assuming sound may be off — use captions or bold text callouts.
Keep the key message and CTA in the first half of the video.
Avoid reliance on very small legal text.
Display (Banner) Creatives
Primary use case: Standard banners across desktop and mobile web/apps.
File formats
JPG, PNG, or GIF (non‑animated or light animation)
Third‑party tags accepted where supported
Core sizes to cover most inventory
300×250 (Medium Rectangle)
728×90 (Leaderboard)
160×600 (Wide Skyscraper)
300×600 (Half Page)
320×50 (Mobile Banner)
File size
Static images: ≤ 150 KB per creative (recommended for fast load and broad acceptance)
Best practices
Strong, high‑contrast logo, clear headline, and a single CTA.
Avoid heavy animation; keep motion subtle and purposeful.
Include a visible border if the ad background is white or near‑white to avoid blending into the page.
Native Creatives
Primary use case: In‑feed or in‑content placements that match publisher look and feel.
Required components
Headline: Up to ~60 characters (shorter tends to perform better)
Body / Description: 90–140 characters typical
Main image:
Minimum: 600×600 px
Recommended: 1200×627 px or larger, 1.91:1 or 1:1 ratio
File type: JPG or PNG, < 1 MB
Logo:
Minimum: 80×80 px; recommended 300×300 px
File type: JPG or PNG, 1:1 ratio
Best practices
Avoid text‑heavy images; let the copy carry the detail.
Match messaging to the landing page headline and above‑the‑fold content.
Think “article teaser” or “social ad” rather than banner.
Audio Creatives
Primary use case: Streaming audio and podcast inventory.
File formats
MP3 or WAV
Stereo mix
Recommended specs
Duration: 15 or 30 seconds
Bitrate: 128 kbps or higher
Sample rate: 44.1 kHz or 48 kHz
Best practices
Open with the brand name or a clear hook in the first 2–3 seconds.
Avoid long legal reads; push those to the landing page where possible.
Make sure any background music doesn’t overpower the voiceover.
General Creative Guidelines
All creatives must comply with major ad network and IAB content policies (no deceptive claims, restricted categories, etc.).
Landing pages must be functional, mobile‑friendly, and consistent with the ad’s promise.
Provide multiple variations where possible so we can test and optimize.
How to Use This Page
Use these specs to build and export your assets by channel before or while we configure your campaign.
Once you receive the approval notification, log into DSP Connect, go to Creatives, and upload using the relevant format (file upload or third‑party tag).
If you have non‑standard units or custom formats, share details in the notes field of your campaign request so we can confirm compatibility ahead of time.