Dashboard
Your home screen after logging in. Shows a live snapshot of account performance.
Key Metrics
Balance — current account balance
Spend — total spend in the selected period
Bids — auction bids submitted
Impressions — total ad impressions served
Clicks — total clicks received
Date Range
Choose a preset — Today, Yesterday, Last 7 Days, This Month, Last Month, This Year — or set a custom range.
Dashboard Charts
Widget | Format |
Daily Spend | Bar chart |
Device Type | Donut chart |
Traffic Type | Pie chart |
Top Countries | Polar area chart |
Bids / Clicks / Impressions | Sortable tables |
Most widgets can be switched between chart and table view. Hover over any chart for a detailed breakdown. Widgets can be resized, renamed, and rearranged.
Reports
Deep performance data broken down any way you need.
Building a Report
1. Select Dimensions — choose how to break down your data:
Time (Day / Hour)
Location (Country, Region, City)
Device Type
Creative
Domain / Bundle / Publisher
Ad Server
And more
2. Select Metrics — choose your KPIs:
Impressions, Spend, Clicks, CTR
Win Rate, eCPM, eCPC, eCPA
Conversions and custom events
3. Add Conditions (optional) — filter results further, e.g. by specific campaign, country, or creative type.
4. Click Get Report to generate. Click Reset to clear all selections.
Exporting Reports
Click Export Data (top right) to download in CSV, XLSX, or ODS format.
Saving Report Templates
Build your report
Click the floppy disk icon to save
Name your template
Load, update, or delete saved templates from the Template Actions widget.
Scheduling Automated Reports
The Report Scheduler delivers saved reports to your email automatically.
Save a report template
Set a frequency and destination email
Reports arrive as
.csvattachments
Media Plan
Research available inventory before launching a campaign.
Available Inventory Tab
See traffic volume broken down by:
Country and region
OS and device type
Traffic type (In-App, Web, CTV)
Bundle / Domain
Ad size
Recommended bid rate
Set your filters, click Get Report, and export in CSV, XLSX, or ODS. Data reflects the last 2 days of available inventory.
Map of Available Inventory
An interactive world map showing traffic volume by country. Hover over any country to see traffic volume, type, and relative CPM pricing.
Optimization Tools
Autorules
Automatically update your white or black lists based on campaign performance data — no manual work required.
To create an Autorule: Go to Optimization → Autorules → Create Autorule
Step 1 — Basic
Name the rule
Choose source type: Bundle, Domain, or Publisher
Set time range: today or a number of past days
Step 2 — Conditions Build a logical performance rule:
Metrics: Impressions, Clicks, Cost, CTR, Win Rate, eCPC, eCPM, eCPA
Logic: IF [metric] [operator] [value] AND... THEN add to [filter list]
Example: IF CTR < 0.1% AND Impressions > 1,000 THEN add to Black List
Step 3 — Target Choose which campaigns and creatives the rule applies to.
Autorules run every 30 minutes. Each rule can be toggled on or off from the Autorules list.
Traffic Monitoring
Go to Optimization → Traffic Monitoring to see exactly how incoming traffic flows through your campaign's targeting filters in near real-time (refreshes every 5 minutes).
How to use it:
Select a campaign
Select a creative
Review the breakdown of how many requests pass or fail each filter
Use this first if a campaign isn't spending — it shows you exactly which setting is blocking traffic.
Traffic path indicators include:
All Allowed Requests
User Balance Limit
OS targeting
Browser targeting
Campaign Categories
Geo (Cities, Regions)
Device Language
GPS targeting
Bid Floor
White / Black Lists
Daily and Total Spend Limits
Impression Cap
Frequency Capping
Click Optimizer
Bid Response
Event Tracking Names
Go to Optimization → Event Tracking to rename your custom conversion events.
These names appear in your reports.
Example: Rename "Custom Event 1" to "App Install" or "Form Submit."
Optimization Tips
Check Traffic Monitoring first if a campaign isn't spending. It shows exactly which filter is blocking traffic before you start guessing.
Wait 3+ days before setting up Autorules. Rules built on thin data optimize the wrong things.
Enable Click Optimizer after 12 hours. It needs data to work effectively.
Use Bid Price Multipliers to protect key placements without raising your overall campaign bid.
Schedule reports so you're not logging in manually to check performance every day.