Two tools for controlling exactly who sees your ads and where they appear.
Filters
Filters let you build lists of specific apps, websites, publishers, or locations — then apply them to campaigns as white lists or black lists.
What Filters Can Contain
Type | Description |
Domains | Specific websites (e.g., example.com) |
Publisher IDs | Publisher-level IDs from the ad exchange |
Bundles | App bundle IDs (e.g., com.example.app) |
Site/App IDs | Specific site or app identifiers |
App Names | Names of mobile applications |
ZIP Codes | Geographic postal codes |
How Filters Work on Campaigns
Mode | Effect |
White List | Ads only appear on inventory in the list |
Black List | Ads are blocked from inventory in the list |
Creating a Filter
Go to Filters → Create Filter.
Filter Name — Must be unique across all your filter lists.
List Type — Choose one of the types listed above.
Select Type — How you'll input the data:
Manual — Type values directly (max 100 rows)
File — Upload a
.csvfile with one column (max 100,000 rows per file; additional files can be uploaded after creation)
Click Create Filter to save.
Editing a Filter
Open any filter to view all entries. You can:
Search entries using the keyword field
Double-click any entry to edit it inline
Delete individual entries
Add or Remove values in bulk via the Edit button:
Add — appends new values to the existing list
Remove — deletes matching values from the list
Domain Format Notes
All of the following formats are accepted and resolve to the same root domain:
site.com www.site.com site.com/directory http://site.com https://site.com
Subdomains like us.site.com are treated as a separate domain.
Applying Filters to a Campaign
Filters are applied in Step 5 of campaign creation, or anytime via Edit Campaign → Filters.
1st-Party Audiences
Audiences let you target or suppress specific users based on past interactions with your ads, or by uploading your own user lists.
What You Can Do
Retarget users who clicked or viewed your previous ads
Suppress users who already converted
Upload your own customer lists for targeting
Collect new audiences from live campaign data for future use
Cross-device remarketing — collect users from In-App campaigns and retarget on Web, or vice versa
Creating an Audience
Go to Audiences → + New Audience.
Audience Name — Required.
Identifier Type — Required.
IP Addresses — targets users by IPv4 address
Device ID — targets users by mobile advertising ID (IDFA/GAID)
Source Type — Required.
Source | Description |
Upload | Upload a file of user IDs or IPs; strategy automatically set to Trade |
Impression | Collects or targets users who saw your ad |
Click | Collects or targets users who clicked your ad |
Conversion | Collects or targets users who converted |
Registration | Collects or targets users who registered |
Purchase | Collects or targets users who made a purchase |
Custom Event 1 / 2 | User-defined custom events |
Identifier Format — Required when uploading Device IDs.
Unhashed advertising IDs
MD5 hashed
SHA-256 hashed
Make sure your file matches the format you select. The platform does not verify hash format automatically.
Strategy Type
Strategy | Function |
Collect | Gathers users who match the source type into this audience for future use |
Trade | Actively targets or excludes users in this audience when the campaign runs |
File upload limit: 100,000 rows per file.
Connecting Audiences to Campaigns
Audiences are added in Step 4 of campaign creation, or via Edit Campaign → Audiences.
Included Audiences — serve ads only to users in these audiences
Excluded Audiences — suppress ads for users in these audiences
One audience can be connected to multiple campaigns at the same time.
Editing or Deleting Audiences
From the Audiences list, use the Action column:
Edit — change name, strategy type, or update the data file
Delete — permanently removes the audience
Using Filters & Audiences Together
Use a Black List to block low-quality inventory while using an Included Audience to focus on your best users simultaneously
Run a Collect campaign first to build an audience, then launch a second campaign on Trade to retarget those users
Combine ZIP code filters with GPS Map targeting for hyper-local campaigns